Diploma in Google ADWORDS (Pay Per Click)

Diploma in Google ADWORDS (Pay Per Click) 

  Adwords course is a practical course which covers 

- How to become a successful Google advertiser and create your own campaigns ! 

- Generating profits through pay-per-click campaigns ! 

- COMPLETE SUPPORT & GUIDANCE FOR GOOGLE ADWORD CERTIFICATION EXAM!

- Effective Adwords account management, search network, display, merchandising!

PPC TRAINING INTRODUCTION What is Pay per Click Marketing Importance & Benefits of PPC Other Pay-Per-Click Providers What is Google AdWords ? How to set up PPC Campaign Google Adword Networks Search- Searching on Google (.Com, .in, .ph etc.) Search Partners- (AOL, Earthlink, Powered by Google, Site Search SET-UP PPC CAMPAIGN Google Adword Account Structure PPC campaign Navigation Use Multiple Account What is "Click-through-Rates" CTR What is Impression? What is "Cost/Conversion"? What is Tracking Code? WHAT IS KEYWORD RESEARCH ? Diff between SEO & PPC keywords Keywords popularity, Search Volume Categorize Keywords in Ad groups Keyword Types:Broad, Exact, Phrase CREATE EFFECTIVE ADS AD GROUPS Measurement of Title, Description URL Ad that produce better ROI, Using Ad Extensions / Adwordwrapper.com WHAT IS LANDING PAGE ? Ads versus Landing Page Important of Landing Page Optimize your landing pages Use 'Calls to Action'/Cost/Conversion PPC reporting structure

WHAT IS BIDDING? What is Quality Score? How Quality Score Effect on Bids? How to Increase Position on Search? Bid for Ad position/ Bid Management Define Bid for Each Keywords User Define bids/Google Automatic Bids Importance of bidding techniques Competitors Analysis for bidding DISPLAY NETWORK CAMPAIGN (Creating Image/Video/Text/Flash Banner) Navigation through Menus Home/Campaigns/Opportunities/ Tools & Analysis, Billing, My Account Using Remarketing (Display Network) Using MCC (My Client Centre) Linking Existing Adwords with MCC Approving from Adwords Creating Additional Users, Adwords Editor COMPLETE SUPPORT & GUIDANCE FORGOOGLE ADWORD CERTIFICATION EXAM GOOGLE MERCHANT CENTER Google Merchant Center is a tool which will upload your product listings to be used for Google Shopping, Product Listing Ads, & Google Commerce Search. By linking your Google AdWords and Merchant Center accounts, you will be able to surface your products directly to users through Product Listing Ads. Learn how to create Product listing Ads. CAMPAIGN PERFORMANCE REPORTS Keywords Performance Reports Ad Performance Reports PPC Campaigns Tools