Diploma in Google Analytics

Diploma in Google Analytics     Analytics module covers reporting, overview of traffic sources, inpage analysis, content analysis, coversion tracking, Goals, how to calculate ROI ..etc.

Introduction to Web Analytics What is Web Analytics Purpose of analytics in Internet Marketing / Admin Interface Setting up an accounts and Web properties. Managing account / users Google Analytics Interface Home Tab / Realtime Data Dashboard / Widgets Customize dashboard Intelligent Events / Shortcuts Interface Feature Date selection and comparision Exporting reports Auto email setup Customizing dashboards Emailing reports STANDARD REPORTING Audience / Overview Demographics / Behavior Technology / Custom Visitors Flow

Advertising Adwords data analysis Keywords/Keyword Positions Traffic Sources Overview of Traffic sources Sources / Direct Search Organic / Keywords Analysis Paid / Referral SEO (Webmaster Tools) Social Content Analysis Overview Site content /Speed/Search Events Adsense Experiments Inpage Analytics Conversion Tracking Goals Calculating the ROI Custom reporting